I’m beginning to believe that YG has commenced a massive takeover of my brain and my music tastes. I’m eating up everything that YG has thrown my way since last September – 2NE1’s album, GD&TOP’s mini…and now Seungri.
I just got his latest minialbum last night and haven’t had a chance to listen to everything yet, but what I’ve heard is good. I think this is also a rare occasion in which YG’s music is in line with my music tastes, but even if it wasn’t, I’d still be inclined to believe that the creative output for Seungri’s minialbum is incredibly top-notch.
A month or so ago, I wrote a post about YG Entertainment and their resemblance to the American music industry, and the follies that come with it. I’m still pretty disappointed with GD&TOP’s promotion effort on the whole (although I did enjoy the music on a very subjective level), but the sheer quality reflected in YG’s recent work with Seungri is evidence that YG is not about to submit themselves to gimmicks and imitation in order to solely keep up with American trends. The amount of detail reflected in Seungri’s “What Can I Do” music video alone is enough to convince me that YG is still maintaining that unique detail-oriented flair that has defined (good) K-pop for decades.
…Although I’m also beginning to believe that that definition may soon have to change, in regards to K-pop. To be honest, I’m starting to get out of step with K-pop as of late…because I have not been wowed by anything in months, and I’m not sure if one or two awesome YG music vids are enough to save me. :/ I think that a principal reason why YG products are so top-notch is simply because they don’t make their artists and creative staff pump out new material every three months just to keep up with the fans’ short attention spans. I’d rather wait for quality material once a year and not submit myself to mediocre crap that makes an appearance every few months. I’ll take the filet mignon over the Big Mac, please and thank you.